on 4x
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One of the distinguishing features of Flox's artwork is her use of vibrant and confident colours combined with delicate details.
Having built her brand over many years, Flox is one of New Zealand’s most recognised contemporary artists. With her distinct style and unwavering commitment to showcasing the beauty of Aotearoa's natural environment, Flox has redefined what it means to be an artist in the 21st century.
Flox's artistic journey began in 2003 when she started leaving her mark on the inner cityscape of Auckland as an aerosol and stencil artist. Her unique approach and undeniable talent quickly gained attention, allowing her to expand her practice into various mediums such as prints, publications, murals, graphic design, and live painting.
One of the distinguishing features of Flox's artwork is her use of vibrant and confident colours combined with delicate details. Her trademark native birds, ferns, and flowers serve as a celebration of Aotearoa's environmental taonga, capturing the essence of its rich biodiversity. With a magical touch, Flox has the ability to transform grey walls or in this case an umbrella canopy, into vibrant depictions of the natural world, breathing life and energy into every artwork she creates.
Flox's accessible narratives have played a significant role in broadening her appeal and her work resonates with people from all walks of life, connecting them to the beauty and importance of the natural world.
BLUNT and FLOX
2017
In 2017, our collaboration with Flox began, and since then we have released four beautiful designs featuring her iconic artwork. Each collaboration has been met with overwhelming support and enthusiasm from Flox enthusiasts and umbrella collectors alike.
The 2017 design paid homage to the stunning landscapes of Aotearoa and our neighbours across the ditch in Australia. It showcased a harmonious blend of native birds and botanicals from both regions, capturing the lush synergy of nature and colour that Flox is renowned for.
2018
In 2018, our collaboration with Flox beautifully captured the essence of Aotearoa's natural wonders. The artwork featured her signature native birds, intricate ferns, and blooming flowers, painting a breathtaking portrayal of New Zealand's unique ecosystem.
2020
Continuing the tradition, the 2020 collaboration with Flox celebrated the environmental taonga and treasures of Oceania. The design seamlessly blended Australian birds and botanicals with those from Aotearoa, serving as a heartfelt tribute to the region's remarkable biodiversity.
2023
In 2023, we celebrated Flox's Neo Tropica range. The design featured vibrant imagery that embraced the energy of nature and celebrated the interconnectedness of ecosystems. The artwork showcased Fruit Doves and exotic botanicals, drawing parallels to species found in New Zealand and the wider Pacific region. The design is a testament to Flox's continued exploration of nature's beauty and her commitment to raising awareness about the fragility and interconnectedness of our environment.
2026
This year, we reunite with FLOX for our fifth collaboration, an ongoing partnership built on shared values and a respect for the natural world. This latest release draws from FLOX’s Ahi collection, the third chapter in her elemental series, following Wai (water) and Whenua (land).
Ahi meaning fire, reflects passion and energy, as well as the enduring creative force that has defined FLOX’s practice for over two decades.
Known for her distinctive fusion of stencil and spray paint, FLOX brings a layered intensity to this design. Rich, autumnal tones meet intricate native flora and fauna, capturing movement and vitality in a way that feels both grounded and alive, a visual language that continues to evolve while remaining instantly recognisable.
Transformed onto our BLUNT canopy, Ahi becomes a piece in motion, where art meets engineering. It’s a considered balance of form and function, designed not only to be seen, but to be carried, used, and relied upon.
Working alongside FLOX over the years has been a creatively rewarding journey. With Ahi, we continue that story, fuelled by the same spark that first brought us together.
